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Leon is best described as late majority, who are usually influenced by group norms. You can see that here as well - he didn't plan on buying that product, but he was influenced by the group of people around him, his friends, who have all bought it and recommend it to Leon to buy as well. He is "late" because he didn't purchase it immediately, but belongs to the majority, because most people will buy the product nevertheless.
Answer:
The answer is: People variable
Explanation:
In a traditional 4 Ps marketing mix (price, product, place & promotion), customer services is not dealt with appropriately. A more modern approach, called the 7 Ps of Service Marketing adds the process, people and physical evidence variables.
People variable refers to the task individuals perform to support the product. They include service providers, customer service, marketers, etc.
This more modern approach (proposed in 1981) is mostly used for selling services, but has gained importance with more modern and technical products.
The answer is d. when tomaas sowed mr. white....
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