Question

Cheryl Adams is having trouble defining her target market for the bookstore she's opening in her town, which is home to a small college, a retirement community, and a year-round tourist industry. By deciding to hire a marketing firm to handle the research, Cheryl will probably A. learn a lesson to go with her hunches. B. ruin her budget because of the expense. C. miss opportunities she might have taken a chance on. D. save more money than she spends on the professional research.

Answer 1

The correct option is D. save more money than she spends on the professional research.

Answer 2

The most viable target for her to engage will be the college students and their age group. In this way, she can also tap the tourist market without really having to do much. Hope this helps! Please put Brainliest! Have a great Day!