Consumers are more likely to perceive the value of a product to be less than its price tag indicates if the product's (B) price is set too high in their minds.
- Consumers assume that a higher price denotes a higher quality, but they also assume that they will have to make a bigger financial investment to buy the product.
- As a result, perceived value is the result of the trade-off between perceived quality (i.e., gain) and perceived sacrifice (i.e., loss).
- Lower costs may help you win the sale if the customer feels like they are receiving a good deal.
- On the other side, cheap prices could imply that the item is of subpar quality.
<h3>What is consumer perception of price?</h3>
- Price perception is influenced by how well people comprehend and interpret price information.
- One of the customer evaluations used to compare the level of sacrifice required to receive items and services is price perception (Zeithaml,1988).
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Answer:
Individuals are the only judge of their own utility. In general, greater consumption of a good brings higher total utility. However, the additional utility received from each unit of greater consumption tends to decline in a pattern of diminishing marginal utility.
Answer:
FV= $159,840.60
Explanation:
Giving the following information:
Initial investment= $1,000
Number of years= 2016 - 1912= 104
Interest rate= 5%
<u>To calculate the value of the investment today, we need to use the following formula:</u>
FV= PV*(1+i)^n
FV= 1,000*(1.05^104)
FV= $159,840.60
Answer:
Accounting profit - Your actual profit
Economic profit - Profit, but opportunity cost factored out
Explanation:
Accounting profit is how much you made (Revenue - Explicit Cost.
Economic profit includes implicit costs, or opportunity cost. If you could have made $100,000 at a different job, you subtract that. If Accounting-Economic profit is 0 or higher, you should stay in business.
<span>This is a de-marketing strategy through ads, which are assumed to be digital ads. The assumption is that the digital ad would reach the target audience of teenagers to discourage smoking. This type of marketing campaign shows the tobacco company in a 'responsible' light to the consumer. By discouraging underage use, the consumer can assume that this must be a good company and is honest in their marketing.</span>
