Answer:
II Clara is using competitive parity budgeting methods
IV Clara is using objective and task budgeting
Explanation:
Share of voice basically measures your brand's share of total advertising in a market. It is very useful to determine your brand's visibility and helps to develop you company's external competitive analysis. It differs from market share since market share represents the actual share of total market sales that your company has.
In this case, Clara is adjusting her marketing budget to reach the appropriate share of voice for Wizard air freshener. She needs to compare the product's current share of voice with the competition's and the projected marketing expenses for next year.
A high share of voice doesn't necessarily match a high market share, although it helps to increase it.
Google has multiple internet browsers such as ‘Google’ and ‘Google Chrome’ which can access the google search engine. You can also access it through internet explorer, mozilla Firefox, and safari.
<span>The scenario in which Tesla, who crafts imitation dream catchers in her spare time and because her father constantly encourages her to sell them on ebay. she finally agrees to sell them, but she notices that while she still enjoys making the dream catchers, she no longer does it for fun—she does it to make money this is an example of the over justification effect.
</span> The over justification effect<span> occurs when </span>some extrinsic reward (money for example) leads to a reduction in a person's intrinsic motivation.
Having a job not only helps people to earn money to live day by day but also have some benefits in the personal and emotional aspect.