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Andru [333]
3 years ago
5

According to economists, gift registries, returning gifts for cash refunds, and "recycling gifts" multiple choice increase the e

fficiency of gift-giving because they allow the recipient to consume goods that provide greater utility and transfer away those goods that are less satisfying. are more efficient than if givers simply gave cash gifts. are inefficient because the time spent in these activities is never worth the benefit recipients receive from doing them. are equally efficient because the recipient gets exactly what he wants.
Business
1 answer:
valentina_108 [34]3 years ago
5 0

A) increase the efficiency of gift-giving because they allow the recipient to consume goods that provide greater utility and transfer away those goods that are less satisfying.

Utility is the satisfaction that a consumer gets from a good or service, and picking the items that they want themselves provides the best efficiency of choosing goods.

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Share of voice basically measures your brand's share of total advertising in a market. It is very useful to determine your brand's visibility and helps to develop you company's external competitive analysis. It differs from market share since market share represents the actual share of total market sales that your company has.

In this case, Clara is adjusting her marketing budget to reach the appropriate share of voice for Wizard air freshener. She needs to compare the product's current share of voice with the competition's and the projected marketing expenses for next year.

A high share of voice doesn't necessarily match a high market share, although it helps to increase it.

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