Question

Omar is responsible for marketing and marketing research for a midsized manufacturer of assemblies for the housing market. His boss has asked him to cut back expenses, especially in marketing research: ""Why can't you just use information off the Internet? There's plenty out there."" What is Omar's best response to try to get his boss to change his mind?

Answer 1

Answer:

"Those are secondary data, and they may not be as timely, accurate, and relevant as what we need. Our decisions may not be as good, and we'll run a huge risk."

Explanation:

By collecting data to perform a search, two types of data are recorded:

1. primary:  These are the original data, ie, those that were not previously collected and there is no study related to a prospective sample. It is the data collected to satisfy the need for a specific search.

1. secondary: These are those that already exist from other research and are available for access from sources such as internet, magazine, newspaper and database.

Primary data is the most recommended for marketing research because it is the data you want to know, be it consumer behavior, age, income and other relevant variables to help an organization develop more effective strategies to meet the needs of the consumer. your audience that were determined through search.