Question

FasterRides Inc. has introduced a new bike in the market. Majority of its profits come from the sale of bikes. The company is recognized worldwide for its ability to design and produce bikes with superior handling, smooth transmission, powerful brakes, and other premium features that its competitors are lacking. This ability to produce superior quality bikes is the company's _____. strategic reference point strategic alternative distinctive competence competitive resonance

Answer 1

Answer: Distinctive competence  

Explanation:

 The distinctive competence is basically refers to the business characteristics that has ability for producing the high quality result and also perform more efficient as compared to its competitions.

The many other business firms performing better as compared to other business organization. The distinctive competence is one of the unique capability in an organization.  

According to the question, the company's distinctive competence is one of the ability for producing the superior quality bikes in an organization.

Therefore, Distinctive competence is the correct answer.