Monroe's motivated sequence consists of five steps. They are:
1. Attention
2. Need / problem
3. Satisfaction
4. Visualization
5. Action
The solution for a certain problem is presented by the speaker during step 3, satisfaction. But <u>it is during the fourth step, visualization, that the speaker illustrates how that solution will meet the need they have addressed. It is during visualization that the speaker presents the benefits of applying the solution as well as the consequences of not applying it. Since the purpose is to motivate people to act a certain way, visualization should be compelling, filled with examples and comparisons that will help the audience vividly imagine a future with and without the solution.</u>