Answer:
c. $1,400
Explanation:
Gross income
= Interest on U.S. government bonds + Interest on a Federal income tax refund + Gain on the sale of Madison County school bonds
= $700 + $200 + $500
= $1,400
Therefore, Heather must report gross income in the amount of $1,400.
from the information about chobani in the case and at the start of the chapter, (a) who did hamdi ulukaya identify as the target market for his first cups of greek yogurt and (b) what was his initial "4ps" marketing strategy?
a. Target market for Chobani Greek Yogurt. Hamdi Ulukaya saw his Chobani Greek Yogurt as appealing to all American consumers—the mass market—when he first introduced his Greek Yogurt in the United States. That is exactly the reason that he wanted distribution in the dairy cases of major U.S. grocery and supermarket chains, and not in their niche sections or in health food or specialty stores.
Now, with the introduction of its Champions line of Greek Yogurts, Chobani is reaching the kids' market segment. With its 2013 introduction of Chobani Bite in a smaller 3.5-ounce cup, Chobani is trying to reach a "snack" market segment. And with Chobani Flip, it is trying to reach an experimenting, gourmet market segment who add "mix-ins" to regular Chobani Greek Yogurt.
b. Chobani's initial 4Ps marketing strategy. Consists of the following marketing actions:
· Product strategy. Offer a Greek Yogurt for a mass market that is healthier than competing U.S. yogurts and does not have artificial ingredients and preservatives.
· Price strategy. Priced affordably at $1.29 for a single-serve cup that is accessible to all.
What is Marketing strategy?
A marketing strategy is a long-term plan for attaining a business' objectives through an understanding of client needs and the development of a distinct and long-lasting competitive advantage. It includes everything, from choosing which channels to utilize to contact your customers to figuring out who they are.
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Scarcity exists when there are limited resources available to satisfy all the competing uses.
<h3>What is scarcity?</h3>
When the demand for a resource or a product is more than its actual supply in the market, such a condition in the market is regarded as scarcity. For example, in deserted regions there is a scarcity of water.
Hence, the significance of scarcity is aforementioned.
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Increase in the supply of coffee will result to a decrease in price of coffee, this is because there is more coffee in the market compared to the quantity demanded by the consumers. Hence, the surplus coffee in the market will make the suppliers or the sellers to lower the price so as to clear the stocks.
