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Answer:
b. attempts to provide a product with greater customer value than the first mover.
Explanation:
In marketing, it is believed that the first mover gains an edge over the followers. A first mover is the initial entrant and provider of products and services catering to a marketing segment.
A second mover refers to the immediate next of the first mover. The advantage second mover has over the first mover being, it can analyze the response the first mover generated and effectively gauge what went right and what went wrong for the first mover.
This way, the second mover can provide improved products than the first mover by not committing same errors as the first mover.
Option C
This vision of what could happen is known as a forecast
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Explanation:</u></h3>
Forecasting and analysis SWOT are promoting accomplices in the business venture. SWOT recognizes the procedures practiced for designing a particular business model according to the company’s possible means and skills, including the circumstances in which the company serves.
It observes positive and negative circumstances both inside and outside the firm, that influence its success. The analysis benefits the company forecast or prognosticates varying trends that help the decision-making process of any business. Precise forecasting reduces risk and provides a measurable improvement in the efficiency of the decisions.
activities. In this chapter, you will learn about these two important management activities. ... To implement organizational change, managers must work to overcome that resistance ... Second, Kane's salespeople were.
