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zhannawk [14.2K]
3 years ago
6

The decision to purchase a good or service or a customer benefit package is based on an assessment by the customer of the percei

ved benefits in relation to its price. True or False
Business
1 answer:
quester [9]3 years ago
8 0

Answer: True

Explanation:

The decision to purchase a good or service or a customer benefit package is totally based on the price of that package or a good and on the benefits that a consumer will received after the purchase. A rational consumer will compare the price of a good with the perceived benefits. If the perceived benefits worth greater or equal to price then a consumer may purchase that product otherwise not. Therefore, a consumer's decision is largely depend upon the ratio of price and benefits.

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3 years ago
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