Question

Milton Bradley/Parker Brothers are producers of many board games, such as Monopoly, Battleship, Yahtzee, and Clue. The company has posted online cash rewards for consumer reviews of their games. In doing so, Milton Bradley/Parker Brothers is striving to utilize

Answer 1

Answer: Consumer generated marketing.

Explanation:

The role of consumers to the growth and development of indutries and brands is vital. Consumer generated marketing is when producers make use of feedback such as reviews and user created content.

This is done to help the producers know what the people feel about the product and whether there are things to improve upon or things that the consumers will like to be added to the product.

Answer 2

Answer:

C) consumer-generated marketing.

Explanation:

Companies that can succeed in making marketing campaigns go viral will not only benefit from a huge positive impact of consumer generate marketing, but they will also reduce their marketing costs dramatically. Consumer generated marketing's success relies on social media, since we love to post everything online. And many people love to reply those posts and what started as a small thing can get huge in a very short time.

Besides the benefits of very low costs, even if the company offered $1 million in prizes it is nothing compared to the costs of a national advertising campaign. People trust other people's experiences with products or services much more than any advertising campaign. That is why word of mouth publicity is so effective. We all now ads are paid and the people in them are actors or actresses, but when a friend tells us that product X was good, we believe him.