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dmitriy555 [2]
3 years ago
14

Milton Bradley/Parker Brothers are producers of many board games, such as Monopoly, Battleship, Yahtzee, and Clue. The company h

as posted online cash rewards for consumer reviews of their games. In doing so, Milton Bradley/Parker Brothers is striving to utilize
Business
2 answers:
scoundrel [369]3 years ago
8 0

Answer: Consumer generated marketing.

Explanation:

The role of consumers to the growth and development of indutries and brands is vital. Consumer generated marketing is when producers make use of feedback such as reviews and user created content.

This is done to help the producers know what the people feel about the product and whether there are things to improve upon or things that the consumers will like to be added to the product.

MAXImum [283]3 years ago
8 0

Answer:

C) consumer-generated marketing.

Explanation:

Companies that can succeed in making marketing campaigns go viral will not only benefit from a huge positive impact of consumer generate marketing, but they will also reduce their marketing costs dramatically. Consumer generated marketing's success relies on social media, since we love to post everything online. And many people love to reply those posts and what started as a small thing can get huge in a very short time.

Besides the benefits of very low costs, even if the company offered $1 million in prizes it is nothing compared to the costs of a national advertising campaign. People trust other people's experiences with products or services much more than any advertising campaign. That is why word of mouth publicity is so effective. We all now ads are paid and the people in them are actors or actresses, but when a friend tells us that product X was good, we believe him.  

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Scott received a great money-saving credit card offer in the mail complete with a frequent-flyer reward program. he reads on fur
Stella [2.4K]

The correct answer to fill in the blank is:

This is a <u>“fixed-ratio” </u>schedule.

The fixed-ratio schedule is one of the schedules of reinforcement conditioning. This type of reinforcement is rewarded when a specified or fixed number of responses is achieved. In this example, when Scott reaches 25,000 miles, he gets a $airline ticket.

 

3 0
4 years ago
When Sunshine Inc., a cosmetics manufacturer, introduced an additional line of perfumes, the response from its existing customer
n200080 [17]

Answer:

B. Product development

Explanation:

A product development strategy is used when an existing company, with an existing customer base, tries to grow by introducing new products and/or services that target its customer base. This strategy entails more risk than market penetration but similar risks that market development.

The company can extend its product range by:

Research and Development investment, commonly used by tech companies like Apple who extend their product range constantly.

Buying the rights to produce products and services originally developed by other companies.

-Investing in the R&D of additional products, like when Microsoft developed Xbox One X.

-Getting the rights to produce someone else's product, like when Dinsey bought Marvell CU.

-Acquiring a popular product and rebranding it as its own product, like when google bought Picassa and launched Google Photos.

-Cooperating with other companies to develop products and services (shared ownership), which is very common in tech industries.

3 0
4 years ago
Suppose there are three stores in a shopping center that would benefit from security lights in the parking lot according to the
Kryger [21]

Answer:

Public good is a good which is non-rival and non-exclude able in nature. For example water, sun-rays, lighthouses, streetlights etc

It is non-rival in the sense that the consumption of the good by one does not decrease the consumption of other people in the society.

It is non-exclude, which means that nobody can be excluded from the use of the good or the service It is difficult to exclude them

Externality occurs when the action of an individual or a firm affects other individuals or firms in an economy in either a positive or a negative way.

The relevant benefits or costs (compensation of externality) are not reflected in the market prices

Externalities arise in case of public goods because of the problem of .free-rider. This means that the benefits of the good are reaped by some other party without paying for the good.

In this case, private firms fail to provide the good because people do not reveal their true preferences. Thus,market failure occurs in case of production of public goods because of the presence of positive or negative externalities

The government steps up to produce this good when market fails to produce it by  

charging each persona price equivalent to their marginal willingness to pay for the good.

Marginal social cost (MSC) of a good is the minimum amount of money required to compensate the producers to make them produces an extra unit of that good and make it available for consumers.

It is the change in the total social cost of production due to the production of an additional unit of output

Marginal social benefit (MSB) of a good is the maximum amount of money that people need to give up to obtain an additional unit of the good

It is the extra benefit derived from the availability of an additional unit of the good It includes private benefits as wen as external benefits such as benefits of a positive externality.

Suppose few shops in the shopping center benefit from the security lights in the parking lot La this case, the benefits of the positive externality are reflected in the prices.

The demand functions, reflecting marginal willingness to pay of each store, are given as follows

P_{A}  = 50 - Q

P_{B}  = 45 - 2Q

P_{C}  = 30 - 2Q

The market quantity is fixed in case of a public good. However, the price of the good needs to be calculated The price to be charged for a public good is the sum of marginal willingness to pay of each store at each quantity level (Q)

That is,

P = P_{A} + P_{B} + P_{C}

P = (50 - Q) + (45 - 2Q) + (30 - 2Q)

P = (50 + 45 + 30) - (Q + 2Q + 2Q)

P = 125 - 5Q

This is the marginal social benefit (demand) function for the public good

A firm equates its MSB with Sac to maximize the difference between total social benefit and total social cost The intersection of MSB and MSC curves gives the market equilibrium price and quantity.

MSC is $70 per security light.

MSB = MSC

125 - 5Q = 70

125 - 70 = 5Q

55/5 = Q

Q = 11

Thus, the socially efficient output quantity of lights is 11 security lights

6 0
3 years ago
What ways can you improve a company?
navik [9.2K]
1. Embrace transparency. Transparency isn't just positive for employees

2. Recognize and reward valuable contributions.

3.Cultivate strong coworker relationships

4. Embrace and inspire employee autonomy

5. Assist Your Team Members in Reaching Goals
8 0
3 years ago
If variable cost of goods sold totaled $90,000 for the year (18,000 units at $5.00 each) and the planned variable cost of goods
IrinaK [193]

Answer:

$10,800

Explanation:

The computation of effect on the quantity factor is shown below:-

Actual variable cost = 18,000 × $5

= $90,000

Planned variable cost = 16,000 × $5.40

= $86,400

Total change in contribution margin = Actual variable cost - Planned variable cost

$90,000 - $86,400

= $3,600

Change in quantity = 18,000 - 16,000

= 2,000 units

Effect on the quantity factor = Change in quantity × Cost per unit

= 2,000 units × $5.40

= $10,800

7 0
3 years ago
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