instead of providing arguments in favor of a political candidate, ads may build political support by associating pictures of the

Question

coldgirl [10]

3 years ago

11

instead of providing arguments in favor of a political candidate, ads may build political support by associating pictures of the

candidate with emotion-evoking music and images. This strategy best illustrates

Social Studies

1 answer:

Mademuasel [1] · Answer 1 · 2022-01-18T04:18:12+03:00

Answer:

peripheral route persuasion.

Explanation:

peripheral route persuasion refers to a type of persuasion that being done with other things beside the core message of the argument.

This route of persuasion usually being done by leveraging human emotion. Things such as music and images are very effective tools to evoke emotion in humans if combined with the correct narration. Since most of people are less informed in things related to politics, campaign managers often utilize this type of persuasion the most.