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Mekhanik [1.2K]
3 years ago
5

There are several factors that can substantially affect the consumer search process. Match the factor with an example of how the

search process might be affected for Kristin, a graduate student at a large university.
Kristin has no choice of brand when it comes to laptops-her department uses special software that only runs on Apple computers.
a. Perceived Risk
b. Locus of Control
c. Perceived Cost/Benefit Analysis
Computers and Technology
1 answer:
juin [17]3 years ago
7 0

Answer:

Locus of Control

Explanation:

Locus of Control is a control for situations or external influences, in this particular example, Kristin has no choice of brand, but her department use a software that only works with Apple computers, in this case, she needs an Apple computer for this external factor, when someone wants to buy a new car, is this person live in a mountain, he cannot buy a small car, he needs a 4x4.

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The SIS (Strategic Information System), it is developed for respond the corporate world which is used for giving higher advantages of the competition. It was introduced by Dr. Charles Wiseman in 1982 and it is primarily used in the field of the information systems, the strategic information systems is created in the response to the business initiatives to provide the competitive advantage.

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