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Ludmilka [50]
3 years ago
11

The author defines metaphors as comparisons between two seemingly different things that share something important in common. ___

____ metaphors are ones that resonate deeply across time and cultures, and are used to dramatize fundamental aspects of human experience such as "light and darkness," "the seasons," and height ("high" and "low").
Social Studies
1 answer:
djverab [1.8K]3 years ago
7 0

Answer:

The answer is primary metaphors.

Explanation:

Primary metaphors are based on a clear, side by side comparison of two concepts. This way, the meaning is fairly easy to interpret and does not require any specialised knowledge (that could happend in root metaphors, which are specific to a culture or identity) nor overanalysis, as could occur with complex metaphors.

Something interesting is that many primary metaphors may be considered by some as dead metaphors, which have become so familiar to readers that its use is now seen as "cheesy".

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However the works of Neil Mckendrick (1982) led him to the viewpoint that consumer culture began in eighteenth century England with the commercialization of fashion which led to a mass change in people’s taste.  

So according to McKendrick the sudden change in people’s taste in relation to fashion during the eighteenth century meant that terminology such as ‘style’ developed and represented the shift in demand for items of clothing that was produced on a larger scale by new technology within the textile industry and marketing to a mass audience through improvements in printing technology which allowed and supported mass advertising to all members in society.  

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Explanation:

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