Question

A firm's in-house creative department develops marketing communications to highlight the firm's product. in this role, the creative department is considered the _______ of the marketing communication.

Answer 1

In the above case the creative deparatment is acting as a public relations firm for the firm's product. Public relations companies reach out to publications to get information published about their products. They write copy, do mass mailings and put a lot of effort into getting their product known.