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Elena L [17]
3 years ago
15

The central focus of the marketer's activities is to develop mutually beneficial relationships with customers and potential cust

omers. If the marketer is able to convince the customer to buy the firm's products, then the customer's lifetime value to the firm is enhanced. Marketers also seek to encourage customers to _________________ the firm's products because that will ____________ the customer's lifetime value to the firm.
Which of the following terms/words best express what marketers should do to enhance a customer's lifetime value to the firm?
recommend; increase
Business
1 answer:
Alchen [17]3 years ago
4 0

Answer:​Strong word-of-mouth communication about; increase.

Explanation: When a marketing organisation promote a mutually beneficial relationship with its customers it will help the customers to go ahead to market the company and its products with a strong word- of-mouth communication, the firm's products because that will increase the customer's lifetime value to the firm,this will help the firm to be more profitable and make more revenue now and in the future.

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Leverage purchases refer to the purchase of those assets for which people use a significant amount of borrowed money with the hopes of growing their money in the future. For example, if an individual takes out a loan to invest in their business, the investment the individual pour into theri business helps them to earn more money than if he would not pursue their venture at all.  For leverage purchases, standardized purchases are the most useful approach. The standardized purchases approach defines a set of consistent rules for leverage purchases.

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