Question

When John began helping his favorite uncle Burton with his finances, he discovered his uncle was still renting a rotary-dial telephone from the phone company. Uncle Burton had paid thousands of dollars in rental fees over the previous 40 years. Uncle Burton is a(n) __________ in the diffusion of innovation process for telephones. Multiple Choice innovator laggard late majority early majority early adopter

Answer 1

Answer:laggard

Explanation:

Laggards in marketing refers to those consumers who are resistant to change and don't want to accept the new products, they stick to the traditional alternatives until the traditional choices are exhausted and there is non available to them for use.

They don't want to embrace the new technology because they are used to the old ways of doing things and to them that is still the best way to do things. They don't trust the new invented products and may be concerned about how expensive the new innovated products are.

Answer 2

Answer:

Laggard.

Explanation:

To be a laggard is to be slow, to be behind, a lingerer. This means that, in the difussion of innovation for telephones, he is unaware of the changes, therefore losing money. He wasn't aware of the changes. He is not an early adopter or an innovator given that he wasn't aware of the products and he is not in the late majority because we both wasn't aware and because he was still paying a rotary-dial telephone.