Your friend is nearing graduation and nervous about living on his own since he grew up in the same town where all his family liv
es and supports him. He earned an academic scholarship but is unsure what he wants for a career. In comparing colleges, the criterion likely to be most important to your friend is... A) Price
B) Location
C) Parent approval
D)Academic Programs
There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system. Motivation speaks to the internal needs of the consumer.