To establish a settlement, means to bring in a relatively group of large people who build houses, have jobs, form a society, and inhabit this area for a long period of time.
If this is the same question, the answer is psychoanalytic.
Answer: The correct answer is : Profitability
Explanation: As a company, the media mainly seeks to gather mass audiences to sell to advertisers. The equal-time Rule required that the media would sell advertising time to all candidates if they sold it to anyone. There is a tendency to select media sources that have similar views to their own, which is called selective exposure.
They often called themselves independant hope this helps