adjectives is your answer.
Answer: Gessen and Sakura do have very different points of view about the painter and his fees. Sakura believes it is shameful for him to bring up money, and she says that he is greedy. Gessen does not feel shame in charging so much from rich people when it is to a good cause. He suffers through their scorn because he knows the money is being spent to improve the lives of the poor villagers, who he will later spend the money on.
I may be incorrect, but the type of rhetorical appeal would be Ethos, due to the author giving facts on how to conserve energy, and the percentage of less energy for the Energy Star appliance.
The point of view would be second person due to using you/your.
I hope this helps!