The example that is being described above is a specific purpose. It is because a specific purpose is a way of interacting to the audience, giving a clear and understandable information that will develop the general purpose of the subject. It is a way of having to tell the audience your main goal or the important content or purpose of the topic that the speaker is talking about.
Answer:
We know that love is pretty much love
The media's emphasis on the slowly improving American economic situation in 2012, rather than the record number of long-term unemployed Americans is an example of agenda setting.
Agenda setting is described as the "ability to influence" the importance of topics on the public agenda. Since the media focused more on the improving economic situation, the general public was less concerned about the high unemployment rates. Many people likely didn't realize this was the case if they only received their information from the media.