Question

Although not recommended, some marketers decide to ignore market segmentation and target the whole market with one offer. this is known as

Answer 1

The description above is trying to define the undifferentiated marketing strategy as this strategy focuses more on things that will appear to the people, what will make people more attracted and feel more appealed on what they are selling or trying to promote in which they try to ignore the market segmentation. The undifferentiated marketing strategy focuses more on the whole market with just one offer and they tend to use more marketing strategies that will be of beneficial to them in terms of attracting the consumers for this is their main goal and what they focus more when this marketing strategy is being used in the business or marketing field.