Answer: A. An automobile company promotes small family cars and sports utility vehicles to a specific demographic.
Explanation:
Differentiated marketing is a form of marketing that occurs when the advertisement that is done by a particular company appeals to some particular target audiences or segments. Thus is usually done by the company to get ire customers and also enhance the brand awareness.
In this case, the activity that is an example of differentiated marketing will be option A. "An automobile company promotes small family cars and sports utility vehicles to a specific demographic".
Answer:
B. Accept X and reject Y
Explanation:
Here are the options
A. Accept both X and Y
B. Accept X and reject Y
C. Reject X and accept Y
D. Reject both X and Y
E. The answer cannot be determined based on the information provided
the project should be accepted if the WACC of the department is less than the rate of return on the project
WACC = weight of equity x cost of equity + weight of debt x after tax cost of debt
weight of debt = D / (D + E) = 0.45E /1.45E
weight of equity = E / (D + E) = E / 1.45E
WACC = ( 0.45E /1.45E) x (5.1) + ( E / 1.45E) x 14.7
= 5.1 x (0.45/1.45) + 14.7 x (1/1.45)
=1.583 + 10.138
11.72%
Division X's WACC = 11.72% - 0.5% = 11.22%
Division Y's WACC = 11.72% + 1% = 12.72%
The rate of return of Division Y's project is 12.3%. Thus, division Y's project should not be accepted
the rate of return of Division X's project is 11.64%. Thus, division X's project should be accepted
The answer is exploratory research. The objective of this research is to gather preliminary information that will help define the problem and suggest hypotheses. The exploratory research is conducted for a problem that has not been studied more evidently, envisioned to begin priorities, progress operational meanings and progress the final research proposal. The exploratory research aids the best research design, data-collection method and assortment of matters.
Answer: Hot site
Explanation:
The DR model that Mark is implementing is the hit site. A Hot Site enables a company to continue with its normal business operations, after the occurence of a disaster within a short period of time.
The hot site model is regarded as a fully functional backup site which can be used in the assumption of operations immediately in case when there's failure of the primary location fails.