Question

Which activity is an example of differentiated marketing? A. An automobile company promotes small family cars and sports utility vehicles to a specific demographic. B. A retailer promotes commodities such as coffee, sugar, and bread to everyone who shops at the store. C. A local business distributes promotional cards to the community. D. A travel business sends advertisements to its current and past customers. E. An insurance company offers its products to everyone in Kansas.

Answer 1

Answer: A. An automobile company promotes small family cars and sports utility vehicles to a specific demographic.

Explanation:

Differentiated marketing is a form of marketing that occurs when the advertisement that is done by a particular company appeals to some particular target audiences or segments. Thus is usually done by the company to get ire customers and also enhance the brand awareness.

In this case, the activity that is an example of differentiated marketing will be option A. "An automobile company promotes small family cars and sports utility vehicles to a specific demographic".