Question

Naira is a consumer research and market analyst. She prepares questionnaires that are designed to identify a consumer's distinguishable characteristics. These characteristics are analyzed to find out how they motivate a consumer to act in particular ways. The results of these analyses help various companies understand their target markets better. Which of the following personality research approaches has Naira implemented in the given scenario?A. The trait approachB. The motivational approachC. The psychoanalytic approachD. The hierarchical approach

Answer 1

Answer:

C. The psychoanalytic approach

Explanation:

The psychoanalytic approach is one in which the the psychological part of a person is scrutinised and studied in order to discover how a person acts and why the person acts that way.



Naira is trying to determine a customers psychological profile and in doing so analyze how these unique characteristics of a customer influence their marketing decisions. The questionnaire contains questions that will ask personal details of a person like name, age, sex, occupation, salary range which gives the general overview of their person then proceed to ask more questions like what type of products they use and if their decision is influenced by price, availability or any other means. They are also asked what they think of that particular product and other related product and their replies will be used to help companies reach their target audience.