The individual is being Ethnocentric.
Ethnocentrism, whether conscious or unconscious, is a term that applies to cultural or ethnic bias, where individuals see the world from the perspective of their own group and establish their own group as a prototype. And evaluate all other groups in relation to that ideal.
People with ethnocentrism judge other cultures by comparing them with their immediate culture. Ethnocentrism Americans may overlook the unique charm of any city in the world compared to New York City. If you use the standards of your own culture to judge another culture, you are ethnocentric.
"Ethnocentrism" is a commonly used word in circles where ethnicity, interethnic relationships, and similar intergroup issues are important. The usual definition of this term is "think your group is better than the other" or "decide that the other group is inferior to your group".
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Answer:
Market price of the bond = $912.53
Explanation:
YTM = 6.90%
Coupon rate = 5.87%
Number of compounding per year = 2
YTM Per perid = 0.0345
Years = 13
Number of period = 26 (Nper)
Par value = 1,000
Semi annual coupon rate = 0.02935
The semi annual coupon payment = Par value * Semi annual coupon rate = 1,000 * 0.02935 = $29.35
Market price of the bond = PV(YTM, Nper, Semi annual coupon payment,Par value)
Market price of the bond = $912.53
If the manufacturer of Cool Whip were to introduce a chocolate-flavored Cool Whip and still continue to produce all of its other Cool Whip products, this would be an example of (C) line extension.
<h3>
What is line extension?</h3>
- The process of expanding an established product line is referred to as line extensions.
- When a corporation with a well-known brand releases new items in a product segment.
- The corporation capitalizes on the existing product's value to the market and presents new options to consumers.
- A corporation launches a brand line extension by using the brand name of an existing product to launch a new, somewhat different item in the same product category.
- Line extension would be demonstrated if the manufacturer of Cool Whip introduced a chocolate-flavored Cool Whip while continuing to produce all of its existing Cool Whip products.
Therefore, if the manufacturer of Cool Whip were to introduce a chocolate-flavored Cool Whip and still continue to produce all of its other Cool Whip products, this would be an example of (C) line extension.
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The complete question is given below:
If the manufacturer of Cool Whip were to introduce a chocolate-flavored Cool Whip and still continue to produce all of its other Cool Whip products, this would be an example of
a. a brand extension.
b. quality modification.
c. line extension.
d. a new-to-the-world product.
e. functional modification.
Ethical practices means not harming the business or tarnishing the name of the business. Panera bread could speak with their competitors regarding their products or they could decrease the price of their products
Answer:
Cassell is relying on Guerrilla Marketing strategy in this case.
Explanation:
Guerrilla Marketing:
It is a such type of marketing strategy in which we use non-traditional ways to accomplish our marketing goals. This unconventional way of marketing is directed towards developing an emotional between a business/organization and its customer.
Example:
The common example of guerrilla marketing is as follow:
A company named "XYZ" sells soft drink and they start a campaign in a public space in which they offer free drinks to the public. The people taste their soft drink for free and tell others about it.
In our case, Warren Cassell use this strategy of marketing by offering them free gift-wrapping, free autographed copies of books etc so that the customer develop a very strong emotional bond with the book store. As a result, they will tell other people about her generosity and will help her to expand her business.
