Question

In the introduction stage of the product life cycle, marketing efforts are primarily focused on:

Answer 1

Answer: building customer awareness of the product.

Explanation:

Introduction is the first stage in the product life cycle where the company focuses on creating customer awareness of the product. In this stage only a few customers will know about the product. Through better marketing campaign companies try to increase the customer awareness.

Only after creating brand awareness and publicity for the product the company can concentrate on other aspects such as pricing, distribution, additional features etc. The main aim of the companies is to gain the market share.