Answer:
<u>Advertiser</u>
Explanation:
Advertising refers to promoting a product or a service with an objective to enhance it's sales and identify the prospective buyers of a product.
Advertisement medium may include , print media advertisements such as journals, newspapers, catalogs, posters, magazines, etc.
Advertising may also utilize visual space and audio means such as advertisements on radios, televisions, internet, etc.
The process begins with the advertiser who is usually the seller, refers to a person or an organization desirous of selling it's products. The seller decides the method of advertisement as per the kind of products he/she deals in and the cost he/she is willing to bear, since advertisements can be very costly.
The advertiser can be simply defined as the payer for the advertisement.
