Question

A hamburger stand near the local mall sells hamburgers for $3.99, drinks for $1.99, and fries for $1.49, while a gourmet restaurant nearby sells entrees for $20, $30, and $45. Both of these restaurants are using ________.

Answer 1

Answer:

Psychological pricing

Explanation:

Psychological pricing is the pricing method that is based on the belief that prices always have psychological effects. Pricing are purposely done in a way to appeal to customers emotion , To achieve this , a common pattern is always employed in the pricing system . It could either be the use of odd numbers for prices or a rhyme decimal figure.

Using two decimal figures and whole numbers by the two stores is an example of psychological pricing system

Answer 2

Answer:

Psychological pricing

Explanation:

Psychological pricing also known as price ending, charm pricing is a pricing and marketing strategy based on the theory that prices produces a psychological impact. This involves setting prices as odd prices being a little less than a whole number such as $9.99 or £2.99. It is believed that consumers think that this prices are lower than they actually are.