Answer:
The correct answer is <em>Top of page rate metric from the Auction insights report.</em>
Explanation:
The auction statistics report allows you to compare the performance of your campaign with others that participate in the same auctions as yours.
Why is this important? Well, it can help you make strategic decisions by comparing yourself with the rest, seeing their offers and budgets, as it shows you in which areas they are performing well and which ones could be better.
This statistics report is available for campaigns in the search network that meet a minimum activity limit.
The report offers 6 different statistics: percentage of impressions, average position, percentage of overlap, percentage of top position, percentage of the top of the page and percentage of higher ranking.
