Answer:
Native.
Explanation:
In this context, it can be said that GoodJuice is using a type of native advertising.
In this advertising strategy, the advertiser's objective is to win the attention of consumers through content that adds some kind of value, that generates engagement and interest. This is a type of paid ad that combines the content and function of the media on which it is served.
One of the examples of native advertising are the recommended content on a web page.
Integrated marketing communications (IMC): "Refers to the coordination of all promotional activities to produce a unified, customer-focused promotional message."
<h3>What is Integrated marketing communications
(IMC)?</h3>
IMC is described as "a planning process meant to ensure that all brand contacts for a product, service, or organisation received by a consumer or prospect are relevant to that person and consistent across time" by the American Marketing Association.
The importance of IMC are-
- To effectively deliver a single message to both potential and current end users, integrated marketing communication helps integrate all key marketing components.
- At a low cost, integrated marketing communication can significantly increase consumer brand recognition.
- Any marketing initiative that employs many channels is considered integrated marketing. For instance, you might see a commercial for a popular new doughnut flavour, then drive by the donut store and see posters of the donut.
To know more about integrated marketing communications (IMC), here
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A long-term competitive advantage that is not easily to duplicate or surpassable by the competitors.
it allows the firm to earn excess returns for its shareholders.
Answer:
Forgery or Alteration Coverage Form.
Explanation:
The travel agency loss would be covered under Forgery or Alteration coverage form.
Under Commercial Crime insuring agreement, It insures an individual or business against the forgery or alteration of financial instruments e.g promissory notes, drafts, and checks with respect to payment of a sum of money that was made or drawn by the insured or anyone acting on his/her behalf such as next of kin.
Answer:
Downward sloping
Explanation:
According to the law of demand, this law states that there is a inverse relationship between the price of a commodity and the quantity demanded for a commodity. This indicates that as the price of the commodity increases then as a result the quantity demanded for that commodity decreases and as the price of the commodity decreases then as a result the quantity demanded for that commodity increases.
Monopoly refers to the market conditions in which there is only a single firm operating in a whole market.
Hence, due to this inverse relationship between the price and the quantity demanded, the demand curve for a monopoly firm is downward sloping.
