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morpeh [17]
2 years ago
6

A commercial cleaning company spends an average of $500 per year, per customer, in supplies, wages, and account maintenance. An

average customer generates $1,000 in revenue per year. Assuming a discount rate of 12% and an annual retention rate of 80%, what is the best estimate for the lifetime value of an average customer using the simplified customer lifetime value (CLV) equation presented in the core reading?
Business
1 answer:
Sonbull [250]2 years ago
5 0

Answer:

$1,250

Explanation:

Calculation for what is the best estimate for the lifetime value of an average customer using the simplified customer lifetime value (CLV) equation

Using this formula

Customer lifetime value (CLV) = r / (1 + i - r)

Let plug in the formula for

Customer lifetime value (CLV) = 0.8 / (1 + 0.12 - 0.8)

Customer lifetime value (CLV) = 2.5

Customer lifetime value (CLV) =($1,000-$5,00)× 2.5

Customer lifetime value (CLV) = $500 x 2.5

Customer lifetime value (CLV) = $1,250

Therefore the best estimate for the lifetime value of an average customer using the simplified customer lifetime value (CLV) equation will be $1,250

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Monette Corporation has found that 70% of its sales in any given month are credit sales, while the remainder are cash sales. Of
hoa [83]

Answer and Explanation:

The preparation of cash collection budget is shown below:-

                            Cash Collection Budget

               For the month of January through March

                                   January         February         March          Quarter

Cash sales                   $43,500      $37,500           $58,500      $139,500

Collection on Credit sales

20% month of sale       $20,300      $17,500        $27,300      $65,100

40% month after            $33,600     $40,600       $35,000      $109,200

24% two months after    $17,640        $20,160        $24,360        $62,160

Total Cash collection      $115,040      $115,760      $145,160        $375,960

Working Note 1

                   November        December       January     February     March

Total Sales   $105,000          $120,000       $145,000    $125,000   $195,000

Cash sales   $31,500            $36,000       $43,500     $37,500     $58,500

Credit sales   $73,500            $84,000       $101,500      $87,500     $136,500

Credit sales is 70% of Total sales every month

Cash Sales is 30% of Total sales every month

Working Note 2

                            January        February       March         Quarter

Cash sales            $43,500      $37,500      $58,500        $139,500

Cash collection from credit sales of

November            $17,640                                                 $17,640

December          $33,600      $20,160                               $53,760

January                $20,300     $40,600        $24,360         $85,260

February                                   $17,500       $35,000         $52,500

March                                                          $27,300            $27,300

Total collections  $115,040     $115,760      $145,160           $375,960

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Answer:

a. Ask consumers for relevant feedback after the campaign

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Answer:

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Then we multiply by the possibility of the discount sale happening (60%) and the total number of goods sold with the discount option.

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