From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."
<h3>What is IMC strategy?</h3>
The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.
The integrated marketing strategy includes-
- IMC evaluation of a brand and also its main rivals.
- IMC Report Card
- Identifying a brand's, an organization's, or a person's main communications outlets.
- Core strategy statement identification and adaptive messaging
- Timeline for the project, including deliverables and particular strategies
- reporting and measurement
Each integrated marketing communication approach should include three components:
- the target customer,
- the channels used to deliver the message, and
- an assessment of the communication's effectiveness.
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I think B by Offering recipients of unemployment insurance benefits a cash bonus if they find a new job within a specified number of weeks
Answer:
-8.42%
Explanation:
The internal rate of return on this project can be computed using IRR function in excel spreadsheet as follows:
=IRR(values)
values represent the cash flows arranged from the earliest(year zero cash outflow of -$219000) to the latest( year 4 cash flow which is $49,000) as shown in the attached
IRR=-8.42%
At IRR , the NPV=0
NPV=-$219000+$41650/(1-8.42%)^1+$41650/(1-8.42%)^2+$41650/(1-8.42%)^3+$49000/(1-8.42%)^4=$0
Answer:
Yes, In situation of high risk credit will create more problem due to bankruptcy.
Explanation:
I Think if business will buy more credit in times of high risk then business will end up in stage of bankcruptcy because in that situation business will making poor profits and no revenue so it won't be able to pay back debt.
Answer:
Date Account titles & Explanation Debit Credit
Sep 04 Purchases (70 backpacks*$50) $3,500
Accounts payable $3,500
Sep 06 Accounts payable $300
Purchase return and allowances $300
Sept 09 Accounts receivable $1,260
(15 backpacks*$84)
Sales $1,260
Sept 13 Accounts payable $3,200
(64 backpacks*$50)
Purchase discount (3,200*2%) $64
Cash (3,200*98%) $3,136