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gregori [183]
3 years ago
6

To reverse a downward trend in sales, Mazda introduced its MPV minivan. Mazda positioned its van as a cross between a standard m

inivan and a sport utility vehicle. Mazda knew that it needed to use a market segmentation strategy to correctly target the MPV. One of the segments that Mazda targeted was automobile owners who wanted to be able to tow their boats and campers behind their minivans. Which segmentation base is implied?
a. Psychologicalb. Geographicc. Benefitd. Demographice. Product
Business
1 answer:
vivado [14]3 years ago
7 0

Answer:

C. Benefit

Explanation:

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This is an example of <u>"oligopoly".</u>

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Oligopoly refers to a term which means many firms and this is related to a market structure which is dominated by small number of large firms. There are some advantages as well as disadvantages of oligopoly markets. Firms under oligopoly markets can be comfortable to work with each other and they  can also harm each other.

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