Question

Many companies use the Internet to allow consumers to design customized products; for example, Nike allows customers to order shoes with custom color combinations. This is a form of:_______.
a. micro-marketing.
b. concentrated targeting.
c. psycho-graphic segmentation.
d. differentiated targeting.
e. un-differentiated targeting.

Answer 1

Answer:

The correct answer is A. micro-marketing.

Explanation:

In micro marketing strategy marketers give their advertising ans selling efforts on a small group of tightly targeted consumers.

For example, the market can be grouped into small groups based on a commitment to a product class or readiness to purchase a given brand.This grouping can be based on following aspect of customers

1). Locayion

2). Relationships

3). Job Title

4). Industry

5). Size

5). Customer Needs

6). Brand Loyalty

7). Customer Recovery

8). Price Sensitivity

Nike allows customers to order shoes with custom color combinations is a type of need based micro-marketing.