1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Alina [70]
3 years ago
10

Many companies use the Internet to allow consumers to design customized products; for example, Nike allows customers to order sh

oes with custom color combinations. This is a form of:_______.
a. micro-marketing.
b. concentrated targeting.
c. psycho-graphic segmentation.
d. differentiated targeting.
e. un-differentiated targeting.
Business
1 answer:
Alja [10]3 years ago
4 0

Answer:

The correct answer is A. micro-marketing.

Explanation:

In micro marketing strategy marketers give their advertising ans selling efforts on a small group of tightly targeted consumers.

For example, the market can be grouped into small groups based on a commitment to a product class or readiness to purchase a given brand.This grouping can be based on following aspect of customers

1). Locayion

2). Relationships

3). Job Title

4). Industry

5). Size

5). Customer Needs

6). Brand Loyalty

7). Customer Recovery

8). Price Sensitivity

Nike allows customers to order shoes with custom color combinations is a type of need based micro-marketing.

You might be interested in
Suppose the most you would be willing to pay to have a freshly washed car before going out on a date is $8.00. The smallest amou
TiliK225 [7]

Answer:

1. The most you would be willing to pay for having a freshly washed car before going out on a

date is $6. The smallest amount for which you would be willing to wash someone else's car is

$3.50. You are going out this evening, and your car is dirty. How much economic surplus

would you receive from washing it?

The economic surplus from washing your dirty car is the benefit you receive from doing so ($6)

minus your cost of doing the job ($3.50), or $2.50.

2. To earn extra money in the summer, you grow tomatoes and sell them at the farmers' market

for 30 cents per pound. By adding compost to your garden, you can increase your yield as

shown in the table below. If compost costs 50 cents per pound and your goal is to make as much

money as possible, how many pounds of compost should you add?

Pounds

of

compost

Pounds

of

tomatoes

Marginal

Cost

($)

Marginal

Benefit

(pounds)

Marginal

Benefit

($)

Net

Benefits

Marginal

Net

Benefits

0 100 ---- 0 --- 0 ---

1 120 0.50 20 6.00 5.50 5.50

2 125 0.50 5 1.50 6.50 1.00

3 128 0.50 3 0.90 6.90 0.40

4 130 0.50 2 0.60 7.00 0.10

5 131 0.50 1 0.30 6.80 - 0.20

6 131.5 0.50 0.5 0.15 6.45 - 0.35

The benefit of adding a pound of compost is the extra revenue you’ll get from the extra tomatoes

that result. The cost of adding a pound of compost is 50 cents. By adding the fourth pound of

compost you’ll get 2 extra pounds of tomatoes, or 60 cents in extra revenue, which more than

covers the 50-cent cost of the extra pound of compost. But adding the fifth pound of compost

gives only 1 extra pound of tomatoes, so the corresponding revenue increase (30 cents) is less than

the cost of the compost. You should add 4 pounds of compost and no more.

3. Residents of your city are charged a fixed weekly fee of $6 for garbage collection. They are

allowed to put out as many cans as they wish. The average household disposes of three cans of

garbage per week under this plan. Now suppose that your city changes to a "tag" system. Each

can of refuse to be collected must have a tag affixed to it. The tags cost $2 each and are not

reusable. What effect do you think the introduction of the tag system will have on the total

quantity of garbage collected in your city? Explain briefly.

In the first case, the cost is $6/week no matter how many cans you put out, so the cost of

disposing of an extra can of garbage is $0. Under the tag system, the cost of putting out an extra

can is $2, regardless of the number of the cans. Since the relevant costs are higher under the tag

system, we would expect this system to reduce the number of cans collected.

Explanation:

8 0
3 years ago
A theme park that wants to alert customers that the weather has cleared after a rainy morning and that customers can now buy two
Andrej [43]
Google maybe I don't know if that's a soccial media
6 0
4 years ago
Should the u.s. and other national governments ban or more severely regulate the manufacture, sale and use of e-cigarettes, why
Kazeer [188]
1. The e cigarette is an hand held battery operated device which emits doses of vaporized nicotine or non nicotine solutions for the user to inhale.
The government should not ban e cigarette but it should follow the same regulations that were laid down for normal cigarettes. The manufacture and the sale of e cigarette should be strictly regulated.
2. The tobacco industry is not demonstrating a strategy of working in cooperative partnership with FDA. The tobacco industry is just trying to protect itself from future liability because of the effects that its products have on users. <span />
3 0
3 years ago
The ____ structure is considered the simplest and the oldest form of organizational structure.
valina [46]
The line structure is considered the simplest and the oldest form of organizational structure.
Line Structure.It is the direct chain of command throughout organization.
The Line managers are the ones who decide and command the workers. It should be quick decisions and they are accountable for the said decisions.
They must have a wide range of knowledge.
4 0
3 years ago
Chipotle developed a mobile social game called Scarecrow that allowed players who achieved average to high marks in the game to
Tema [17]

Answer:

Advergame

Explanation:

An advergame is a game that is developed in conjuction with a corporate firm which contains advertisment of the products of the corporate firm as well as the firm itself.  

In an advergame, adverts related to the corporate firm that has teamed up with the gaming company are displayed at stages or intervals as agreed upon by the corporate firm and the gaming company.

In the case of Chipotle, it developed a social game to help customers get coupons that can be redeemed at Chipotle stores all over. The scarecrow game is an advergame.

Cheers.

7 0
4 years ago
Other questions:
  • Businesses adopt and identify target markets for their products to: a. maximize the impact of the cost of marketing. b. coerce p
    8·1 answer
  • You will have less money available for other purchases if you choose a car that costs _______ instead of a car that costs ______
    11·1 answer
  • Marcie works as a salesperson for a major cosmetics manufacturer. She typically begins by approaching potential customers with v
    10·1 answer
  • Landrum voluntarily assigns his transferable interest in a partnership to McClendon. This act does not by itself result in the d
    8·1 answer
  • ABC Soap wants to evaluate how much consumers like their product. The market research firm they hire to conduct a survey asks as
    12·1 answer
  • Eleanor has preferences for two goods: shrimps, and posters of mailmen. Let shrimps be on the horizontal (x) axis, and draw mail
    6·1 answer
  • What types of laws prevent advertisers from exaggerating the effectiveness of their products and services?
    15·2 answers
  • Complete the following statements with one of the terms listed here. You may use a term more than once. Some terms may not be us
    8·1 answer
  • If the police want to enter a home to find evidence, what must they request?
    13·1 answer
  • n a recent year's financial statements, home depot reported the following results. sales $ 95 billion net income 8 billion avera
    13·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!