Question

After watching an advertisement for wrangler jeans, denise decides she would like to buy a new pair. this is an example of which step of the consumer decision-making process?

Answer 1

Answer: problem recognition

Explanation:

After watching an advertisement for wrangler jeans, Denise decides she would like to buy a new pair. This is an example of a step of the consumer decision-making process refered to as problem recognition.

Problem recognition is simply the first step during the consumer decision-making process. At the problem recognition stage, the consumer identifies that he or she need to buy a particular product. Here, Denise realized that he needed to buy a new pair of jeans.