Question

All of the following statements are true of the soup industry EXCEPT: Select one: a. There is high growth in "convenience" soup categories. b. More than 50% of soups are still sold in supermarkets. c. There is little innovation in the category. d. Soups continue to be perceived as a year-round buy.

Answer 1

Answer:

the false statement and the correct answer is c. There is little innovation in the category.

Explanation:

As one of the highest growing sectors in fast moving consumer products sector, there is alot of innovation in the soup industry. specialy, the ready-made soup are now increasing.

moreover, in terms of flavors, tastes and the convenience, there is alot of innovations going on. to make it faster to make and takes less time to prepare the soup.

Also, the packaging and marketing strategies and innovations are changing as well.