Answer:
B. inconsistent
Explanation:
Marketing mix refers to a blend of those key marketing facets which increase consumer purchases.
Marketing mix is often emphasized by it's 4 P's i.e Product, Price, Place and Promotion.
Product is a bundle of attributes and utilities, price refers to the consideration received or receivable, promotion refers to sales promotion and advertisement channels while place refers to delivery or location where the buyer gets the product.
In case of a service, which is intangible unlike a product, it's quality and delivery is dependent upon it's provider. And since no two individuals can render exactly the same kind of service, owing to varied individual capabilities, the quality of a service is usually inconsistent or say unequal.
Answer:
1) Colt Carriage Company
Income Statement
For the month ended April 202x
Revenues:
- Adults passengers $186,300
- Children $81,000
- Total revenues $267,300
Variable costs:
- City fees $26,730
- Souvenirs $7,425
- Brokerage fees $11,340
- Carriage drivers $52,650
- Total variable costs <u>$98,145</u>
Contribution margin $169,155
Period costs:
- Depreciation $2,900
- Horse leases $48,000
- Marketing expenses $7,350
- Payroll expenses $7,600
- Total period costs <u>$65,850</u>
Operating profit $103,305
2) If the total amount of passengers increase by 10%, then all variable costs will increase by 10% except brokerage fees which would increase only by 6%. Revenues should also increase by 10%. Period costs should not change.
Contribution margin should increase by 10.29% and operating profit would increase by 16.81%.
Explanation:
since the information is not complete, I looked it up:
Revenues
13,500 passengers:
8,100 x $23 = $186,300
5,400 x $15 = $81,000
total $267,300
variable costs:
fees paid to the city 10% of total revenue
souvenirs $0.55 per passenger
brokerage fees 60% of total tickets x $1.40
carriage drivers $3.90 per passenger
fixed costs:
depreciation $2,900
horse leases $48,000
marketing expenses $7,350
payroll expenses $7,600
Answer:
the weighted mean price per share is $38.76
Explanation:
The computation of the weighted mean price per share is given below:
= (200 shares × $37 per share + 270 shares × $36 per share + 490 shares × $41 per share) ÷ (200 shares + 270 shares + 490 shares)
= ($7,400 + $9,720 + $20,090) ÷ (960 shares)
= $37,210 ÷ 960 shares
= $38.76
Hence, the weighted mean price per share is $38.76
Answer:
The June 30, 2020, inventory at the June 30 price level under the dollar-value LIFO retail method:
$65,318.40
Explanation:
a) Data and Calculations:
June 30, 2020 Inventory = $60,480 at retail
Ratio of cost to retail = 68%
Inventory at cost = $41,126.40 ($60,480 * 68%)
General price level increase from 100 to 108
Inventory at the June 30 price level under the dollar-value LIFO retail method:
Inventory at cost = $44,416.50 ($41,126.40 * 108/100)
Inventory at retail = $65,318.40 (44,416.50/68%)
