Question

Which of the following best describes late majority? Select one: a. They are the first to try new products and ideas. b. They listen to and follow the opinion of leaders. c. They are skeptical to changes and new ideas. d. They are the leaders whom others listen to and understand the need for change.

Answer 1

Answer: c. They are skeptical to changes and new ideas.

Explanation:

Late Majority: These are expressively cautious consumers who don't like to take risks and who still have resistance to adopting a new product. They are conservative and only adopt a product when it is already used by the majority consumer.