Promissory estopplel is a contractual agreement based on a promise rather than on a written contract but is still enforceable and legal such as in regarding payment for services rendered so that the contractor is protected financially.
Answer: When a company is able to offer a good product and enjoy strong customer demand, a franchise owner not only is able to take advantage of the corporate identity but its strong customer base, as well.
A franchise is a kind of a license which allows the party who acquires it (franchisor) access to an business' (franchisor's) proprietary knowledge and processes in order to sell products or provide services under the franchisor's name.
A franchisee associates itself with a well proven business model and gains access to the franchisor's customer base. Additionally, the franchisor provides assistance by training the franchisee and his personnel to provide a uniform product or service experience to customers across all the stores.
All these factors help in eliminating business risk and this constitutes a real advantage to a franchise.
Answer:
A) an increase in the price of other kinds of candy
Explanation:
If the price of substitute products (other types of candy) increases, then the suppliers of chewing gum can increase their price without the quantity demanded decreasing. If the decrease in the price of chewing gum is smaller than the increase in the price of substitute products, the quantity demanded will increase.
If there was a price increase of the main ingredients used to produce chewing gum, then the supply curve would shift to the left (option B is wrong).
If the workers signed an agreement that lowered their wages, then the supply curve would shift to the right (option C is wrong).
A decrease in the number of young people in the market would decrease the quantity demanded for chewing gum, which in turn would decrease the equilibrium price (option D is wrong).
A decrease in income would also decrease the quantity demanded, which would in turn decrease the equilibrium price (option E is wrong).
Answer:
B) reach.
Explanation:
Sine the marketing campaign will only last 45 days, it will be very short, and the potential audience is very large. Also during Holiday season a lot of campaigns are launched, so EA's campaign will have competition. So the ad agency must be very concerned with reaching a high percentage of their target audience. They want to produce a high market share and in order to do so, they must reach a lot of people.
In advertising, reach means how many people or households are exposed to your marketing campaign.
