<span>Since the incident was handled according to protocol, The IRB should let the PI know it is okay to continue the study. The IRB will keep a close eye on the study to make sure another similar situation does not happen again.</span>
<span>Cyber warfare. With increasing technology, traditional warfare may be used less often, since cyber warfare would be less costly in terms of human casualties and weaponry, while still having devastating effects. This could also be referred to as cyber terrorism, if the action is performed by a rogue nation.</span>
I believe the answer is: Pathos
Pathos could be initiated by various strategies. For example, the speaker could appeal to the emotions by telling an emotional story about his/her past experience, but still related to the topic of the speech.
Other strategy would be to build the persuasive case on the culture/tradition that could be related by most of the audiences.