Answer:discover where the company's product or brand is on these attributes in the minds of potential customers.
Explanation: The position of a product in the minds of Customers or consumers is a vital factor in determining the sales that can be generated from the product. The perception of potential customers is necessary,so a good marketer or business organisations must ensure that it works to improve upon the perception of its customers concerning it's products or services.
discovering where the company's product or brand is on these attributes in the minds of potential customers is one of the four steps required.
Answer:
3. Looking outward by listening to customers
Explanation:
This particular role assist in retaining customers by creating new opportunities to win customer loyalty and business.
Answer:
Hotel Co. should record the gross transaction fee and not only the net amount it receives from Expedia.
Explanation:
The revenue that Hotel Co. should account for in its books includes the gross transaction fee, while the collection expense that is withheld by Expedia is recorded as an expense or cost. This method ensures that the revenue due to the Hotel Co. is actually accounted for while the collection expense by Expedia is also separately accounted for. This will enable comparison with another hotel that does not use Expedia for its collection, for example.
Answer: Price Ceilings
Price Ceilings are usually controlled by the Government and their main use is to keep prices up. Sometimes a customer will switch to other goods and that person that wants there item bought the price will get lower to attract more customers. In this case, they want to keep the prices from falling - therefore, it would be Price Ceilings.