The difference other markets; apart from the US market, have is tht they have exotic wishes which need to be fullfilled but more importantly they have other goods, perhaps not created on the US market. This makes other economies a viable way to earn more mone for the US economy.
In the <u>trial</u> stage of the adoption process, the consumer may buy the product to experiment with it in use.
Explanation:
There are basically 5 different stages in the consumer adoption process.
1. Awareness: This first stage is concerned with the consumer being exposed to an innovation or product. Right now he does not have too much information about it, and may not even pay too much attention to it.
2. Interest and Information: It is at this second stage that the consumer wants to voluntarily know more about the said product. He starts collecting information about it from various sources.
3. Evaluation: In this third stage, once the consumer has accumulated all the information he can by means of various sources, he starts comparing the features and qualities of the new product with other already existing products.
4. Trial: After the first three stages, now the consumer is ready to try out the product for the first time. He may go ahead and purchase it, or if free samples are readily available, he may use those too.
5. Adoption: The fifth and last stage of the consumer adoption process is about the consumer purchasing the said product, after all the trials and evaluations.
Answer:
C) either acquiring a company that has already developed the capability or else acquiring the desired capability through collaborative efforts with outsiders having the requisite skills, know-how, and expertise.
Explanation:
Organisational capability is defined as a companie's ability to manage its resources in meeting customer needs. It enables the business effectively gain advantage over competitors.
Organisational capability is what a business does very well that sets it apart from others, it is unique and not easily replicated.
Instead of building capability in-house, a company can acquire a company that has already developed the capability or else acquire the desired capability through collaborative efforts with outsiders having the requisite skills, know-how, and expertise.
What exactly is the question here? Id help out
Answer:
The marketing firm should use the Present Net Value calculation to see if the marketing campaign will add value to the company.
Explanation:
The Present Net Value is a calculation that brings to present time all the future cash flows of an investment. Seeing the campaign marketing strategy as a potential investment, the firm has to identify the revenue entirely caused by the marketing campaign. Doing this, the firm will identify inflows (sales) per year that have to be subtracted to the outflows (marketing expenses). The net value of every year is discounted at a discount rate, and if the Present Net Value is higher than 0, it means that the marketing strategy is expected to bring value to the firm
