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BARSIC [14]
3 years ago
6

A local marketing firm is considering launching a new and extensive social media marketing campaign. This investment of resource

s is being looked at through the length of the project since it is anticipated to last at least 5 years. What financial calculation should be used to compute the investment's value, taking into account the time value of money?'
Business
1 answer:
slava [35]3 years ago
7 0

Answer:

The marketing firm should use the Present Net Value calculation to see if the marketing campaign will add value to the company.

Explanation:

The Present Net Value is a calculation that brings to present time all the future cash flows of an investment. Seeing the campaign marketing strategy as a potential investment, the firm has to identify the revenue entirely caused by the marketing campaign. Doing this, the firm will identify inflows (sales) per year that have to be subtracted to the outflows (marketing expenses). The net value of every year is discounted at a discount rate, and if the Present Net Value is higher than 0, it means that the marketing strategy is expected to bring value to the firm

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In working on a bid for project you have determined that $245,000 of fixed assets will be required and that they will be depreci
mote1985 [20]

Answer:

Question 1:

required investment $245,000

depreciation expense per year = ($245,00 - $23,200) / 5 = $44,360

you will also require $15,000 in working capital

annual cash costs = $68,500

what is the minimum amount of cash sales for accepting the project:

net cash flow₁ = {[(sales revenue - $68,500 - $44,360) x 0.65] + $44,360} / 1.14 = (0.65SR - $28,999) / 1.14 = 0.5702SR - $25,437.72

net cash flow₂ = {[(sales revenue - $68,500 - $44,360) x 0.65] + $44,360} / 1.14² = (0.65SR - $28,999) / 1.14² = 0.5002SR - $22,313.79

net cash flow₃ = {[(sales revenue - $68,500 - $44,360) x 0.65] + $44,360} / 1.14³ = (0.65SR - $28,999) / 1.14³ = 0.4387SR - $19,573.50

net cash flow₄ = {[(sales revenue - $68,500 - $44,360) x 0.65] + $44,360} / 1.14⁴ = (0.65SR - $28,999) / 1.14⁴ = 0.3849SR - $17,169.74

net cash flow₅ = {[(sales revenue - $68,500 - $44,360) x 0.65] + $44,360 + $15,000} / 1.14⁵ = (0.65SR - $13,999) / 1.14⁵ = 0.3376SR - $7,270.64

NPV = -initial outlay + cash flows

NPV = 0

initial outlay = cash flows

$260,000 = 0.5702SR - $25,437.72 + 0.5002SR - $22,313.79 + 0.4387SR - $19,573.50 + 0.3849SR - $17,169.74 + 0.3376SR - $7,270.64

$260,000 = 2.2316SR - $91,765.39

$351,765.39 = 2.2316SR

sales revenue = $351,765.39 / 2.2316 = $157,629.23

the closest answer is B = $155,119, but its NPV will be negative.

<u>so we have to select C = $162,515.75 that results in an NPV = $10,887. </u>

Question 2:

<u>The correct answer is D. return on equity will increase.</u>

If you lower your costs while your sales remain the same, your profits will increase as well as your ROE.  

7 0
3 years ago
Dry cleaning companies often charge more for women's blouses than men's shirts. They claim that this is because women's blouses
ANEK [815]

Answer:

This practice of charging women more than men for the same service is known as <u>pink tax</u>.

Explanation:

Many manufacturers are charging more for products simply because they're branded for women. This practice is know as pink tax . It is consider a gender discrimination

4 0
2 years ago
Which is the most clear and precise sentence explaining what to do before submitting new content to a webmaster?
Gala2k [10]

Answer:

The correct answer is letter "A": Please consult the Frequently Asked Questions web page before submitting new content to the webmaster.

Explanation:

Webmasters are responsible for the development, coordination, and maintenance of a web site. While sending a message before others submit content to webmasters about information the individuals might also find in the Frequently Asked Questions (FAQ), we should be objective and respectful at all moments. Thus, the phrase:

<em>Please consult the Frequently Asked Questions web page before submitting new content to the webmaster.</em>

<em />

Is the segment that best reflects the guidelines previously stated.

5 0
3 years ago
Module Ten: Text Questions
Andru [333]
The last thing i purchesd was a yen inch reborndoll.the technique i was impacted by was all the people that were bying them the strategies i used were is 1.is this doll really worth it 2. what is it made of and 3. is it water proof . the things i will do differently next time are :1. look for a bigger doll 2. look for clothes it can wear.&3. pick a different gender
7 0
3 years ago
EZ-Tax is a tax accounting practice with partners and staff members. Each billable hour of partner time has a $800 budgeted pric
Harlamova29_29 [7]

Answer:

EZ-Tax

                                                      Partner                 Staff             Total

a. Sales price variance             $104,000            ($110,000)      ($6,000) U

b. Activity variance                   $160,000           $420,000     $580,000 F

c. Mix variance                           $85,000           $180,000     $265,000 F

d. Quantity variance                $189,000             $70,000     $259,000 F

Explanation:

a) Data and Calculations:

                                                      Partner                 Staff

Budgeted billable rate per hour   $800                    $210    

Budgeted variable cost per hour    375                      120

Budgeted billable hours              5,000                20,000

Budgeted revenue             $4,000,000        $4,200,000

Budgeted variable cost         1,875,000          2,400,000

Actual revenue                  $4,264,000         $4,510,000

Actual billable hours                   5,200                22,000

Actual billable rate per hour       $820                   $205

Budgeted billable rate per hour $800                    $210

Variance in price                           $20                       ($5)

Sales price variance            $104,000            ($110,000)      ($6,000)

Sales price variance = (Standard price - Actual price) * Actual billable hours

= ($800 - $820) * 5,200 + ($210 - $205) * 22,000

= $20 * 5,200 + ($5) * 22,000

= $104,000 - 110,000

= $6,000 U

Activity variance = (Actual billable hours - Standard billable hours) * Standard rate

= (5,200 - 5,000) * $800 + (22,000 - 20,000) * $210

= (200 * $800) + (2,000 * 210)

= $160,000 + 420,000

= $580,000 F

                                                  Partner                 Staff        Total

Budgeted revenue             $4,000,000        $4,200,000   $8,200,000

Budgeted variable cost         1,875,000          2,400,000      4,275,000

Budgeted contribution       $2,125,000         $1,800,000   $3,925,000

Actual revenue                  $4,264,000         $4,510,000   $8,774,000

Actual variable cost              1,950,000          2,640,000    4,590,000

Actual contribution             $2,314,000         $1,870,000   $4,184,000

Quantity variance                 $189,000              $70,000     $259,000

Quantity variance = Budgeted contribution - Actual contribution

= $3,925,000 - $4,184,000

= $259,000 F

Mix Variance:

Standard contribution margin  $425                  $90

Volume variance                         200                2,000

Mix variance =                     $85,000           $180,000

3 0
2 years ago
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