I believe the answer is: are more likely to read your message than academic audiences.
People with business communication background are trained to interpret underlying message that come from various sources or behaviour. Academic audiences on the other hand, tend to only be able to read a certain message after its being constructed for common consumption (such as books)
They will make him feel happy and great because he got an "A" of his test
Alliteration is the repetition of a letter at the start of or during a word.
i.e. Coca-Cola, PayPal, Bed Bath & Beyond, etc...
The Maya adapted to the environment by having deer and monkeys as food. Trees and other plants were also good building materials. The Maya built structures such as large public meeting spaces, canals to control the flow of water, and fashioned nearby hills into flat terraces on which peasants could farm.