If a customer purchases Charmin bath tissue at a price that is higher but of the same quality as a generic brand, Charmin has established brand equity with the customer.
What does "brand equity" entail?
A marketing term for a brand's value is "brand equity."Consumer experiences and perceptions of the brand determine that value.Positive brand equity indicates that people value a brand.
What is a brand when multiple products are sold under the same name?
Umbrella branding, also known as family branding, is a marketing strategy in which a single brand name is used to sell two or more products that are related to one another.Companies with positive brand equity (the value of a brand in a particular market) typically employ umbrella branding.
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Answer:
Price lining
Explanation:
Price lining is defines as the pricing strategy where related products are sold at different prices to customers.
Usually the price difference depends on the level of quality of the products.
For example a beverage company with different drinks having various flavours will have a different price for each one.
In the given scenario price lining is occurring at a larger scale when Marriott branded its entire family of accommodations based on different value propositions.
These include Ritz-Carlton and JW Marriott for the most discriminating patron, Marriott and Renaissance at the next level of full service, and an array of differentially positioned brands such Courtyard and Residence Inn.
Answer:
The correct answer is letter "A": number of firms in an industry.
Explanation:
A concentration ratio measures the number of competitors within the same industry. The lowest concentration ratio of a firm, it represents there are more market rivals. The highest the concentration ratio, the lower the number of competitors of the firm. The ratio is expressed in percentage terms. A firm having a 100% concentration ratio is a monopoly.
Answer:
1. Greece, Germany
2. 2.2 barrels of oil, 0.45 pairs of shoes
3. d. 10 barrels of oil per pair of shoes
Explanation:
a) Data and Calculations:
To produce a pair of shoes costs Greece 5 barrels of oil
To produce a pair of shoes costs Germany 11 barrels of oil
b) This means that it costs Germany more than Greece to produce a pair of shoes, and Germany produces a lot of oil to the extent that she is willing to exchange her 11 barrels of oil for a pair of shoes while Greece can only exchange 5 barrels of oil for a pair of shoes.
