Question

Andrea wants to buy a new coat. She asks her friends to recommend a store and/or a style of coat. She looks for sale advertisements for coats in newspapers and also visits nearby stores to check if she can find a coat in her budget. In this case, Andrea is most likely in the ________ stage of the buyer decision process.

Answer 1

Answer:

Information Search stage.

Explanation:

The Consumer Decision Process was categorized into five stages by John Dewey.

Andrea in the given question is at "Information search stage".

Information search stage is the second stage of the Consumer Decision Process. In this stage, the buyer searches for the information for the product he/she wants to buy.

The consumer may or may not be aware of the product or related information before buying. Based on consumer's knowledge Information stage can be further subdivided into internal research or external research.

In internal research, the information is recollected from the memory of the experience of the buyer.

In external research, buyer do not have any knowledge so he sought out advice from friends, family or other sources.

So, the correct answer is Information search stage.