Question

Within the Renault Nissan alliance (Chapter 9 Mini Case), both Renault and Nissan have each formed ____________ strategic alliances at the business-unit level with other companies.
a. synergistic
b. vertical complementary
c. diversifying
d. horizontal complementary

Answer 1

Answer: (D) Horizontal complementary

Explanation:

The horizontal complementary is one of the type of business strategy alliances that are formed for increase the competition level in the marketing by producing the various types of product and new technologies in the market.

According to the question, the horizontal complementary strategy are basically refers to the partnership that link various types of organizational unit together with the other business units or companies.      

Therefore, Option (D) is correct.