I assumed you typo 821 by $21 per unit, then the answer will be
1- financial disadvantage of accepting the special order is loss of $60,000
2- a minimum selling price for these units should be $14.00
Explanation:
Loss of $60,000 = 15,000 x (14,000 – (5.1+3.8+1+4.2+1.5+2.4))
a minimum selling price for these units is $14.00 per unit because it’s the price the company can earn if accept a special order, though lower than cost of producing and selling at $18.00
Answer: evoked set
Explanation:
In simple words, evoked set refers to the collection of brands that initially comes in the mind of the consumer when he or she is willing to buy a product in market. These are the brands that are of high significance to the customer and that individual customer completely trust such brand.
Every producer in the market wants to be in the evoked set of the consumer as there is a high probability that customer will choose to buy their willing commodity form such a set. However, positioning in evoked set cannot be marked quickly as it depends on various factors such as duration, quality and price etc.
Answer:
sales orientation
Explanation:
It seems that in this scenario the firm is using a sales orientation. This is a business approach that focuses on improving the company's products or services without taking the actual needs of the customers into consideration. In order to make as many sales as possible which ultimately increases the company's market shares.
Answer: Option (B) is correct.
Explanation:
Given that,
Coolant (used in the office air-conditioning system) cost = $15,000
Property taxes on factory building = $45,000
Depreciation on trucks = $10,000
Salary paid = $2,000
Period cost = Coolant cost + Depreciation on trucks
= $15,000 + $10,000
= $25,000
<span>This shows that the board has decided to re-invest the profits in the business instead of paying it to common shareholders. This is one of the drawbacks of owning common stock in comparison to preferred stock. Dividends and other company earnings are not always shared with the stockholder.</span>