Question

Advertisements that feature promotions such as buy-one-get-one-free offers essentially signal that customers will get value in some form of a reward when they perform a specific purchasing activity. these offers employ the strategy of _____.

Answer 1

The answer to the blank space is discriminative stimuli.

A discriminative stimulus means that this thing differs from the others – and thus the person who perceives it will be more likely to be attracted to it. Buy one get one deals are essentially this type of stimulus since people are more likely to gravitate to it than other deals because they believe they will get a better deal by choosing to purchase the item.